http://www.danielsytsma.nl Daniël Sytsma Mon, 16 Apr 2012 23:11:13 +0000 http://www.danielsytsma.nl en http://www.danielsytsma.nl/Eurobest-Pitch http://www.danielsytsma.nl/following/danielsytsma.nl/Eurobest-Pitch Mon, 16 Apr 2012 23:11:13 +0000 Daniël Sytsma 1831720 Pitch for dutch young creatives. Idea together with Jort Schutte. “95% precent of all advertising is being perceived as bad, annoying and targeted to morons. It’s like most of the advertising stopped evolving since the fifty’s.” Erik Kessels - KesselKramer If this is true, as many people in the creative industry will agree, and only 5 percent of all the creative work is actually creative, how can we make it easier for people to find this good work? Our idea: Hide the bad, to show the good. <img src="http://payload.cargocollective.com/1/0/7223/1831720/adcover_01.jpeg" width="670" height="929" width_o="670" height_o="929" src_o="http://payload.cargocollective.com/1/0/7223/1831720/adcover_01_o.jpeg" data-mid="16480928" border="0" align="left"/> STEP ONE / GUERILLA During one night, our guerilla team will hit the streets. Equipped with black fitted sheets, they will cover all center signs in the centre of Amsterdam, The Hague and Rotterdam. The sheets are stenciled with our campaign statement: "This ad did not make it to the Eurobest festival. See the good at eurobest.com" The fitted sheets will cover the center signs completely, without causing damage to public property. And when the day starts, everybody will experience a clean city without the badvertising. <img src="http://payload.cargocollective.com/1/0/7223/1831720/adcover_02.jpeg" width="670" height="420" width_o="670" height_o="420" src_o="http://payload.cargocollective.com/1/0/7223/1831720/adcover_02_o.jpeg" data-mid="16480929" border="0" align="left"/> STEP TWO / ON THE STREET Instead of announcing nominees trough traditional channels, the nominees are announced by spraying the final campaign statement in front of their offices, using reversed graffiti and/or glow in the dark paint: "This agency made it to the Eurobest festival! Congratulations at eurobest.com" This way we show people the agencies that make the good work. And it wraps up the campaign in a positive way. - The idea finished in 3rd place. http://www.danielsytsma.nl/Bavaria-DutchDress http://www.danielsytsma.nl/following/danielsytsma.nl/Bavaria-DutchDress Mon, 16 Apr 2012 23:10:47 +0000 Daniël Sytsma 1848375 <img src="http://payload.cargocollective.com/1/0/7223/1848375/01landing_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/01landing_o.jpg" data-mid="9151630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/02haar_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/02haar_o.jpg" data-mid="9151633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/04do_dont_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/04do_dont_o.jpg" data-mid="9151637" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/05mix_match_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/05mix_match_o.jpg" data-mid="9151638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/03hem_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/03hem_o.jpg" data-mid="9151634" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/06interview_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/06interview_o.jpg" data-mid="9151640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1848375/07openingszinnen_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/1848375/07openingszinnen_o.jpg" data-mid="9151643" border="0" align="left"/> http://www.danielsytsma.nl/Ralph-Vaessen http://www.danielsytsma.nl/following/danielsytsma.nl/Ralph-Vaessen Tue, 09 Aug 2011 19:48:00 +0000 Daniël Sytsma 1840705 Together with Simon I created a new website for Ralph Vaessen: designer of handcrafted, natural horn eyewear for the real discerning connoisseur. Visit www.ralphvaessen.com <img src="http://payload.cargocollective.com/1/0/7223/1840705/00_1_intro_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/00_1_intro_o.jpg" data-mid="9098899" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/00_2_intro_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/00_2_intro_o.jpg" data-mid="9098901" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/01_5_film_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/01_5_film_o.jpg" data-mid="9098903" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/02_1_collectie_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/02_1_collectie_o.jpg" data-mid="9098905" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/02_2_collectie_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/02_2_collectie_o.jpg" data-mid="9098906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/02_3_collectie_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/02_3_collectie_o.jpg" data-mid="9098907" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/03_2_projects_a_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/03_2_projects_a_o.jpg" data-mid="9098908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/03_2_projects_b_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/03_2_projects_b_o.jpg" data-mid="9098909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/03_3_press_a_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/03_3_press_a_o.jpg" data-mid="9098910" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1840705/03_5_about_880.jpg" width="880" height="565" width_o="1400" height_o="900" src_o="http://payload.cargocollective.com/1/0/7223/1840705/03_5_about_o.jpg" data-mid="9098912" border="0" align="left"/> role: design & art direction http://www.danielsytsma.nl/Universal-Bingo http://www.danielsytsma.nl/following/danielsytsma.nl/Universal-Bingo Mon, 08 Aug 2011 20:28:38 +0000 Daniël Sytsma 1835260 Vodafone - Universal BingoFor Vodafone we created a Facebook app that allows people to get lucky with their mobile number. The only thing they have to do to win amazing prizes like kitchen rolls, sing-a-longs from Demis Roussos and Neil Diamond, live sausages or even a HTC Desire HD is to create their own lucky Bingo card using the numbers of their own mobile phone number. After that they can sit back and watch how Bingo Officials from Kazachstan to Ivory Coast draw the winning balls. <img src="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo1_880.jpg" width="880" height="438" width_o="880" height_o="438" src_o="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo1_o.jpg" data-mid="9097476" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo2_880.jpg" width="880" height="438" width_o="880" height_o="438" src_o="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo2_o.jpg" data-mid="9097477" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo3_880.jpg" width="880" height="438" width_o="880" height_o="438" src_o="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo3_o.jpg" data-mid="9097478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo4_880.jpg" width="880" height="438" width_o="880" height_o="438" src_o="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo4_o.jpg" data-mid="9097480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo5_880.jpg" width="880" height="438" width_o="880" height_o="438" src_o="http://payload.cargocollective.com/1/0/7223/1835260/slides_bingo5_o.jpg" data-mid="9097481" border="0" align="left"/> role: concept, design & art direction http://www.danielsytsma.nl/About-Contact http://www.danielsytsma.nl/following/danielsytsma.nl/About-Contact Mon, 08 Aug 2011 14:53:20 +0000 Daniël Sytsma 1833757 <img src="http://payload.cargocollective.com/1/0/7223/1833757/header_880.jpg" width="880" height="400" width_o="880" height_o="400" src_o="http://payload.cargocollective.com/1/0/7223/1833757/header_o.jpg" data-mid="9058831" border="0" align="left"/> Hello and welcome to my portfolio. This is an overview of work I’ve done so far. Currently I'm working as art director at ACHTUNG! Before that, I worked freelance for various agencies: Muse, Qi, Draftfcb, Clockwork, VBAT & OER. Email | LinkedIn http://www.danielsytsma.nl/Apex http://www.danielsytsma.nl/following/danielsytsma.nl/Apex Sun, 07 Aug 2011 22:11:50 +0000 Daniël Sytsma 140736 <img src="http://payload.cargocollective.com/1/0/7223/140736/heading_880.jpg" width="880" height="360" width_o="880" height_o="360" src_o="http://payload.cargocollective.com/1/0/7223/140736/heading_o.jpg" data-mid="9362089" border="0" align="left"/> ApexIn the summer of 2006, I participated in a Summer Course Type Design. The three week Summer Course took place in The Hague and Berlin. During the first week, we did a lot of calligraphy and letter drawing by hand. While we started sketching our own fonts in the second week, we met a lot of reknowned type designers in Berlin. We followed masterclasses and reviewed our sketches. During the last week, we mainly focused on our own typeface. From the first steps in illustrator to making glyphs and kerning in Fontlab. <img src="http://payload.cargocollective.com/1/0/7223/140736/apex_slides3_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140736/apex_slides3_o.jpg" data-mid="9362087" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/7223/140736/apex_slides2_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140736/apex_slides2_o.jpg" data-mid="9362084" border="0" align="left"/> http://www.danielsytsma.nl/Skoda-nl http://www.danielsytsma.nl/following/danielsytsma.nl/Skoda-nl Sun, 07 Aug 2011 18:11:12 +0000 Daniël Sytsma 140732 Skoda.nlŠkoda is a no-nonsense car brand that brings high quality cars for competitive prices. Offering a wide range of cars, there will always be one for you. Now there is a website that's focussed to help you finding the Škoda that's perfect for you. At the core of the website, we've designed a filter tool that allows you to filter all the models and types on specific criteria. With a few clicks, you can bring down the complete collection of cars to a short list of specific cars that suit your needs. role: concept, design & art direction <img src="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl1_880.jpg" width="880" height="880" width_o="880" height_o="880" src_o="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl1_o.jpg" data-mid="9041661" border="0" align="left"/> modellen filter<img src="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl2_880.jpg" width="880" height="880" width_o="880" height_o="880" src_o="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl2_o.jpg" data-mid="9041663" border="0" align="left"/> model landing<img src="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl3_880.jpg" width="880" height="880" width_o="880" height_o="880" src_o="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl3_o.jpg" data-mid="9041667" border="0" align="left"/> uitvoering overzicht<img src="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl4_880.jpg" width="880" height="880" width_o="880" height_o="880" src_o="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl4_o.jpg" data-mid="9041668" border="0" align="left"/> uitvoering detail<img src="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl5_880.jpg" width="880" height="880" width_o="880" height_o="880" src_o="http://payload.cargocollective.com/1/0/7223/140732/skoda-nl5_o.jpg" data-mid="9041670" border="0" align="left"/> http://www.danielsytsma.nl/Passport-Challenge http://www.danielsytsma.nl/following/danielsytsma.nl/Passport-Challenge Sun, 07 Aug 2011 16:48:00 +0000 Daniël Sytsma 140730 Vodafone - Passport ChallengeRedneck or World Citizen? Vodafone has a new Facebook app which let you discover how internationally orientaded you are. The more foreign Facebook friends you have, the more stamps in your Vodafone Passport, the higher your international status. To give the campaign more millage you can grab extra stamps from the Vodafone wall regularly. Your ultimate goal: Master of the Universe! role: concept, design & art direction Designs<img src="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge1_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge1_o.jpg" data-mid="9040216" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge5_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge5_o.jpg" data-mid="9045203" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge6_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge6_o.jpg" data-mid="9045211" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge7_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140730/passportchallenge7_o.jpg" data-mid="9045215" border="0" align="left"/> http://www.danielsytsma.nl/Facebook-vs-Hamilton http://www.danielsytsma.nl/following/danielsytsma.nl/Facebook-vs-Hamilton Sun, 07 Aug 2011 16:09:15 +0000 Daniël Sytsma 140719 <img src="http://payload.cargocollective.com/1/0/7223/140719/header_880.jpg" width="880" height="208" width_o="880" height_o="208" src_o="http://payload.cargocollective.com/1/0/7223/140719/header_o.jpg" data-mid="9126861" border="0" align="left"/> Vodafone - Facebook vs. HamiltonWhich is faster? A download of 28.800 Facebook members using Vodafone Mobile Broadband or Lewis Hamilton completing a 2.7 km secret racetrack? In order to prove the speed of Vodafone's mobile broadband network, we created a race that's never seen before. We invited 28.800 Facebook users to take place in a virtual race car by adding their profile picture. All the profile pictures combined created a file of 288 megabyte. The actual race took place to Schiphol Airport and was broadcasted live on Facebook. trailer interface design<img src="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton1_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton1_o.jpg" data-mid="9039737" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton2_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton2_o.jpg" data-mid="9039738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton3_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton3_o.jpg" data-mid="9039741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton4_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140719/facebook_hamilton4_o.jpg" data-mid="9039742" border="0" align="left"/> custom type <img src="http://payload.cargocollective.com/1/0/7223/140719/customtype_880.jpg" width="880" height="500" width_o="880" height_o="500" src_o="http://payload.cargocollective.com/1/0/7223/140719/customtype_o.jpg" data-mid="9126848" border="0" align="left"/> making off role: concept, design & art direction http://www.danielsytsma.nl/Yeti-Nachtjacht http://www.danielsytsma.nl/following/danielsytsma.nl/Yeti-Nachtjacht Sun, 07 Aug 2011 16:00:25 +0000 Daniël Sytsma 140717 CAN YOU OUTSMART THE YETI?Škoda - Yeti Nachtjacht During two weeks, a real Škoda Yeti drove trough the Netherlands. Each day, when the sun sets, Škoda's smart SUV took a secret route from one city to another. Participants could outsmart the Yeti every night by placing 3 traps in a google maps powered campaign site. To set them off in the right direction, we gave away a clue each day. role: concept, design & art direction Route <img src="http://payload.cargocollective.com/1/0/7223/140717/route_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/route_o.jpg" data-mid="9321989" border="0" align="left"/> Designs<img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht2_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht2_o.jpg" data-mid="9039629" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht1_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht1_o.jpg" data-mid="9039628" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht3_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht3_o.jpg" data-mid="9039632" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht4_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht4_o.jpg" data-mid="9039633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht5_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht5_o.jpg" data-mid="9039635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht6_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht6_o.jpg" data-mid="9039636" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht7_880.jpg" width="880" height="600" width_o="880" height_o="600" src_o="http://payload.cargocollective.com/1/0/7223/140717/yeti_nachtjacht7_o.jpg" data-mid="9039637" border="0" align="left"/>